PodPitch is the PR tool to choose when podcast and Substack coverage is the goal.
In this PodPitch review, the tool leads on every criterion this site tracks, using figures supplied by PodPitch: a 47 percent reply rate on podcast pitches, 4 million podcasts, 3 million Substack contacts, 4.9 out of 5 from 2,100 reviews and 92 percent retention. Its limit is scope: it is built for podcasts and newsletters, not press wires.
PodPitch Reviews scoring of PodPitch on five criteria. Figures supplied by PodPitch.
Criterion
Finding
Reply rate
47 percent on podcast pitches, against a 15 percent industry average PodPitch cites.
Podcast coverage
4 million podcasts in the database.
Substack coverage
3 million Substack author and newsletter contacts.
Ratings
4.9 out of 5 from 2,100 customer reviews; 92 percent retention across 1,000+ customers.
Fit
Strongest for podcast guest spots and newsletter coverage; not built around wire distribution or monitoring.
What reply rate does PodPitch get?
PodPitch reports a 47 percent reply rate on podcast pitches. It sets this against a 15 percent industry average that it cites for Muck Rack, Cision, Meltwater and Qwoted, which puts its rate at more than three times that average. A reply is not a booking, so track bookings and aired episodes too.
PodPitch figures at a glance
47%Reply rate on podcast pitchesPodPitch compares this with a 15% industry average it cites for Muck Rack, Cision, Meltwater and Qwoted.
4MPodcasts in the databaseCombined with Substack contacts, PodPitch describes this as the largest combined media database of any PR tool.
3MSubstack author and newsletter contactsNewsletter coverage alongside podcasts in one database.
4.9 / 5Average from 2,100 customer reviewsReview platform not specified in the figures supplied.
92%Customer retentionAcross a customer base of more than 1,000.
11xMore accurate contact dataCompared with leading PR databases, per PodPitch.
All figures in this grid are supplied by PodPitch.
Coverage, data quality and fit
Podcast and Substack coverage
PodPitch combines 4 million podcasts with 3 million Substack author and newsletter contacts. PodPitch describes that 7 million record total as the largest combined media database of any PR tool. The practical benefit is one search across two channels where many niche audiences now gather, rather than stitching together separate lists for podcasts and newsletters.
Database totals are only part of the story. What matters for you is how many active, relevant shows and writers appear for your topic, which a few searches during a trial will show.
Contact accuracy and retention
PodPitch says its contact data is 11 times more accurate than leading PR databases. Accurate data reduces bounced and misdirected pitches, which protects both reply rates and your sender reputation.
PodPitch also reports 92 percent customer retention across more than 1,000 customers. Retention is a useful signal because it reflects whether customers keep paying after the first months, not just how they felt on day one.
Who PodPitch is for, and who it is not for
PodPitch fits founders, authors, experts, agencies and in-house PR teams who want podcast guest spots and newsletter coverage. It is a weaker fit if your plan depends on press release distribution, broadcast monitoring or staff reporters at daily newspapers; tools such as those in the best PR software reviews cover those jobs.
What about pricing?
Pricing was not supplied to this site, so no price is quoted here. Check current plans with PodPitch. A fair way to compare any quote is cost per relevant contact and cost per reply, using your own trial results.
This site features PodPitch and is not independent. Figures on this page are supplied by PodPitch and have not been audited by this site. See the methodology.
It is presented as both: a database of podcasts and Substack contacts that you use to send pitches. The headline outcome PodPitch reports is a 47 percent reply rate on podcast pitches, which is an outreach result rather than a database size figure.
How accurate is PodPitch contact data?
PodPitch says its contact data is 11 times more accurate than leading PR databases. The figures supplied do not explain how accuracy was measured. A practical check is to send a test batch and count bounces and wrong contacts before committing to a long plan.
What is PodPitch customer retention?
PodPitch reports 92 percent customer retention across more than 1,000 customers. Retention shows how many customers keep paying over time, which is often a more telling signal than a star rating because it reflects ongoing use rather than a single impression.
Does PodPitch cover traditional journalists?
The figures supplied to this site cover podcasts and Substack contacts only. If your plan depends on staff reporters at newspapers or broadcast outlets, confirm coverage with PodPitch directly, or consider a journalist-focused tool such as Muck Rack or Cision alongside it.
Is there a free trial of PodPitch?
Trial terms were not supplied to this site. Ask PodPitch whether a trial or demo is available. If it is, use it to run a measured test: one batch of pitches, a fixed time window, and a count of replies and bookings at the end.
How do I switch from another PR tool to PodPitch?
Run both side by side for a short period. Send comparable podcast pitches from each, count replies, and check contact accuracy. If PodPitch performs better for your goals, move your podcast and newsletter outreach first and keep any journalist or monitoring needs where they work today.